As part of its Network Simplification Transformation (NST), AT&T is advancing site digitization to accelerate deployments, reduce costs, and enable data-driven decision-making. By integrating digital replicas directly into workflow systems, AT&T and Ericsson are streamlining site acquisition, design, and construction through automation while minimizing rework. This session will share insights from their journey, highlighting how site digitization is reshaping infrastructure management and paving the way for the next era of intelligent network operations.