5G was optimized for enterprise and military use cases, but does that mean 6G will be as well? For most users of wireless networks, reliable and robust connectivity in all locations and environments is more important than blistering download speeds or imperceptible latency in select areas. Meanwhile operators are eager to deploy 6G networks that deliver ROI without disrupting their sustainability goals. Which 6G goals are prevalent in current development work, and will that change in the years ahead?